Aishwarya Rai

I know the advertisemnet has been showing up on media since like 10-15 days but i haven’t been on this site since end of July. So i am just making up for it by putting up all the Aishwarya Rai’s news that i should have, as and when they happened. Moving on to the news….

Well, we all know that Lux has a reputation to rope in high profile Bollywood actors for it’s advertising campaigns. Aishwarya is no stranger to them. She has been the brand ambassador since last past 10 years. So, obviously she would be the first choice to launch this new product of theirs. Butr surprisingly they have also managed to rope in Abhishek Bachchan for this advertisement campaign.

In the words of Tista Sen, executive director of the brand, “We were asked to launch the best ever Lux soap, which is rich with beauty oils, for soft skin like never before. For most women in India a bath is a cleansing ritual rather than a beautifying process. The new Lux, with a new promise of “new luxury experience in bath – a luxurious process that  brings about noticeably softer skin and a new you.” I take pleasure in knowing that all I need is my noticeably softer skin to disarm even the most unflappable men.”

The commercial is already out and this is how it goes – Aishwarya Rai having a leisurely bath in the tub. After she gets ready, Abhishek Bachchan comes home and sits down to read the paper. She sneaks in behind him and gently blindfolds him, while he just takes in the scent of her. What follows is a game of blind man’s buff, where he is trying to get hold of her and her soft skin.

Talking about the advertisement, Tinta Sen said “The campaign is part of the Lux brand idea that is ‘Behave beautiful’. It encourages women to enjoy being beautiful, have fun and take pleasure in it. It is playful and demonstrates through soft skin, all the Lux brand values.” He added “Ash has been the brand ambassador for Lux since the past 10 years. Who better than her to launch the new Lux. We wanted to portray her life when she is playing herself. To make the idea work beyond just a script, we thought of casting Abhishek with her. It is the couple coming together for the first time. They are real, in-sync with each other and seen in a role reversal of sorts. Ash is the one playing the prank and Abhishek is at the receiving end.”

I would leave it here with the advertisement itself. If anyone in world knows about the song that is being played in background, please let me know. It goes something like “Sone to vi sona lage….” and has some Rajasthani touch to it. Alrighty, here is the advertisement for you!